What is digital engagement?
Digital engagement is the use of digital tools, techniques and skills to interact with your target audience on an individual level to whole of business. It focuses on Communication, Collaboration and Participation.
“The ways in which you interact with others; how you work with people, join in and connect through digital means.” – University of Derby
Communication
Digital communication is the transmission of data via any digital medium.
Collaboration
Digital collaboration is the use of digital technology and platforms that connect networks of people so they can accomplish more together than they can alone by addressing their collaborative needs.
Participation
Refers to “the active involvement in digital society through the use of modern information and communication technology (ICT), such as the Internet. This participation includes access to not only the Internet but also various online services and content.” – Alexander Seifert